Talk about how to use corporate green highlights to develop 4P marketing

Sustainable Column 2020-09-23

Author :( fiscal) Plastic Industrial Quality Environment Security Technology Development Center Liu products Chen Consultant

In recent years, the awareness of environmental protection has risen and the concept of green consumption has emerged. Green marketing is a marketing strategy that has emerged in response to green consumption. The report "Our Common Future" published by the United Nations World Commission for Environmental Development (WCED) in 1987 put forward the "sustainability". With the concept of "development", I hope that people around the world will pay more attention to environmental and ecological changes. The international community has begun to formulate important regulations on environmental protection and energy conservation issues and require the business community to comply. For example: In 1996, the United Nations Intergovernmental Panel on Climate Change (IPCC)...etc. held many meetings and signed international environmental protection conventions; such as the Montreal Protocol, the Kyoto Protocol, and the United Nations Framework Convention on Climate Change.